Social Selling – Stage 9 – Generating leads through LinkedIn

LEAD GENERATION

This is probably the most anticipated topic In general, I distinguish two methods of generating leads by LinkedIn: aggressive – outbound social-selling – inbound and outbound Aggressive – outbound method To put it simply, it consists in spamming LinkedIn users with emails or internal messages of a more or less advertising nature. E-mails are obtained…


Social Selling – Stage 8 – Not just leads, how to support closing sales deals?

SUPPORTING SALE CLOSING

I still remember the presentation of a very passionate scientist before a businessman. After several minutes of a captivating presentation, he received just one response “ok, ok, cool, but how much money can you make on this?”. Writing articles interesting for your target group does not necessarily need to bring benefits. Often times, it is just…


Social Selling – Stage 7 – Attract readers and clients organically

GAIN CUSTOMERS ORGANICALLY

If you do not like inviting strangers, I have good news. If you play it out well with the subject and relate to the interests of your target group, there’s a big chance that after 6 months you will be able to stop inviting people because. . . Others will invite you. Good content is…


Social Selling – Stage 6 – Build a network of contacts

BUILD A NETWORK OF CONTACTS

Just build a contact network. At LinkedIn, anyone who accepts your invitation (or whose invitation you accept) automatically becomes your follower. It takes me (at a safe pace) about 2 months to build a network of 2-3 thousand people who will be informed by LinkedIn about each of your publications. You can get up to…


Social Selling – Stage 5 – Gaining the audience

GAIN THE AUDIENCE

You could write an entire encyclopaedia and not gain anything or write a few articles and increase your sales greatly. That is why it is very important to gain the so-called followers, meaning people who will see what you publish. Private vs. business There are two types of profiles on the portal – private and…


Social Selling – Stage 4 – Make sure about the confirmation of skills

TAKE CONFIRMATION OF SKILLS

LinkedIn allows to enter your list of skills. Think about which can be important to your clients. What search words will they use to find you? Make sure that your friends confirm them. Truth be told, not everyone today believes “endorsements”, but still they are substantial for “LinkedIn SEO”, meaning how high you will come…


Social Selling – Stage 3 – start writing about topics interesting to the target group even if they are not directly related to your product

WRITE UNDER CUSTOMER INTEREST

You can write about topics that are interesting for your target group but completely unrelated to your product. For example, a company providing a CRM system (a software that allows you to keep in order your relations with the clients) does not necessarily have to write about these types of systems. A much better topic…


Social Selling – Stage 2 – Think about what can really arouse the interest of your clients

THINK ABOUT WHAT CAN REALLY AROUSE THE INTEREST OF YOUR CLIENTS

Usually when I asked the marketing department to provide an interesting article for LinkedIn, I got 2 types of those. The first one contained a few pages of praises of a product or service. It told how it was the best, the most amazing, one of a kind. When I asked about some sort of…


Social Selling – Stage 1 – Building a brand through Content Marketing

BUILD A BRAND THROUGH CONTENT MARKETING

It is unique, new and surprising items that sell best through Social-PR. It’s obvious, but we must consider one more factor. Perhaps you are selling something that is not unique at all, you probably have quite a competition on the market. Be sure to check whether your competition is present on LinkedIn. I had a…


Jak wyszukiwać gdy „się nie da”

Linkedin  szczególnie w wersji podstawowej daje dość ograniczone możliwości wyszukiwania.  Podczas ostatniego wystąpienia na #SocialCube pokazywałem jedną z naszych autorskich metod na wyszukiwanie gdy „się nie na”.  Jeśli zgłosiłeś się pod postem o moim wystąpieniu to w swojej skrzynce LinkedIn masz link do prezentacji. Jeśli nie? W skrócie opowiem Ci teraz. Jeden z naszych klientów poprosił nas…