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Social Selling – Stage 3 – start writing about topics interesting to the target group even if they are not directly related to your product

WRITE UNDER CUSTOMER INTEREST

You can write about topics that are interesting for your target group but completely unrelated to your product. For example, a company providing a CRM system (a software that allows you to keep in order your relations with the clients) does not necessarily have to write about these types of systems. A much better topic…


Social Selling – Stage 1 – Building a brand through Content Marketing

BUILD A BRAND THROUGH CONTENT MARKETING

It is unique, new and surprising items that sell best through Social-PR. It’s obvious, but we must consider one more factor. Perhaps you are selling something that is not unique at all, you probably have quite a competition on the market. Be sure to check whether your competition is present on LinkedIn. I had a…